Brands … they’re everywhere – on television, in films, over social media, while shopping or walking down the street … from the time you start your day to when you end it, you can’t escape the presence of branded products and services. Companies spend millions of dollars to market and influence the public’s viewpoint of their brands, and as an accounting and finance professional, you’re aware of the budget requirements and maybe even the return of investment of such endeavors. It’s an important part of business that increases a product’s market share and contributes to a company’s profitability … and there is much that you can learn from brand management practices to develop and manage your own brand – in other words, your personal brand.
Simply stated, a brand is what a target audience thinks of when they hear the product or company name. It’s a visual that comes to mind, a thought that is conjured up or an emotion that is felt when the brand is mentioned. Brand management is the application of marketing techniques to promote the brand and control its reputation.
Why is a personal brand significant to you?
Personal branding is a marketing strategy of your most important product – YOU. If you want to advance in your career, it’s important to have a personal brand to manage others’ perception of you and portray yourself in the best light.
Determining your personal brand
Going through this exercise may seem to be daunting and time-consuming, so remember to keep your documentation simple and direct. Don’t over-complicate your efforts.
A few tools to help your personal brand:
One last consideration, make sure your brand stays fresh and relevant. No matter how well your brand is doing, progress is inevitable to keep the interest of your audience and to stay current in today’s ever-changing business market.
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